The Hong Kong Federation of Youth Groups (or HKFYG, 香港青年協會) is a non-profit organization in Hong Kong dedicated to developing youth services. Founded in 1960, the Federation has been providing activities and facilities for the physical, social, educational and cultural development of Hong Kong’s youth ever since. In one of our collaborations with HKFYG, we helped them to design the promotional materials for the ‘Wong Foon Yeung Scholarship’ (「香港青年協會黃寬洋青少年進修獎勵計劃」) program, encouraging teenagers to pursue further education. HKFYG were keen to highlight the positive attitude of these teenagers who pursue their dreams and goals. The scholarship program has been running since 1997 and sponsors students who meet its requirements on the study course of their choice.
Our design uses a colorful spectrum of butterflies to convey a positive message that is full of life. We added a coat of UV to the shocking pink areas to give the print material a lift, and infuse a sense of boldness to the whole visual, which when brought together, creates a sense of balance and harmony on the eye.