CarbonSmart New Year ‘Fai Chun’ Design
As we entered the year of the snake, it was an honour to be invited to develop design projects for the CarbonSmart Programme on behalf of the Hong Kong Productivity Council.
Our first project was to design a gift from the CarbonSmart Programme for Chinese New Year. Taking inspiration from the traditional fai chun (greeting message), we created an elegant and contemporary fai chun, with the blessing “blossom with wealth and fortune”. The visual concept was a subtly nuanced transformation of smoke into blossom, designed to deliver the programme objectives with tact and artistry. Complementing each character in the fai chun are skillfully constructed messages that further emphasise the benefits of carbon reduction to businesses.