CarbonSmart ‘Carbon Audit’ Theme and Poster Design
It was an honour to be invited to develop the POSTER design project for the CarbonSmart Programme on behalf of the Hong Kong Productivity Council.
To raise awareness for CarbonSmart’s carbon audit initiative, we created a modern graphic poster design. With fresh and striking simplicity, we divided the globe into two halves – illustrating the environmental contrast between the smoky, grey, carbon-filled cityscape on the bottom, and the alternative path of a rich and vibrant living space, with man and nature in harmony on the top. The objective of the campaign was to encourage participation in the programme through showcasing the advantages of sustainable living.