Marco Polo Magazine 2013
We are delighted to announce that the Milestone Communications and the Marco Polo Hotel Group has appointed Absolute Creative to head the art direction and publication design for their new-look signature lifestyle magazine. The revamped Marco Polo magazine will reflect the hotel group’s vision and will embody the spirit of adventure of their namesake.
The layout design aims to take the reader on a journey of exotic discovery, employing stunning photography to evoke the unique charm and culture of travel destinations and to conjure up the mood of the magazine narrative.
Bold splashes of block colour are used to signpost themes and feature stories, as well as to accent typography throughout the magazine. With the graphic treatment of colour and the geometric composition of visual images in the layout, we have applied modern inflections to the otherwise understated elegance of the page.
In this bilingual publication, Chinese and English text sit discreetly and harmoniously alongside one another, providing an uninterrupted and engaging reading experience.